My office is located in a there-be-dragons region. As an incentive to attract visitors, we host a candy bowl. I recently purchased a snack pack of snack size inidividually wrapped yogourt Coffee Crisp bars for this purpose. I don't like them, as I mentioned in an earlier post, but the pressure was on to fill the candy bowl and maintain our reputation for candy bowl stardom (yes, there are competitors), and they were there, convenient for the purpose. So I bought them.
They attracted quite a bit of discussion, confirming my suspicion that everyone likes to try candy bar variations. The interesting thing is that almost every taster likes them, a lot. The few people who don't like them are big fans of 'chocolate' chocolate bars. In my case I was disappointed in the lack of traditional Coffee Crisp flavour, but the people who enjoy them are just in love with this new flavour experience. I guess this is an example of market diversification happening before my eyes.